Tech & Marketing

The Social Florist

Humour in Social Media: A Guide

Laughter might be the best medicine, but what one person might find funny, another person won’t. The ability to navigate ...

Articles

Features

What Ever Happened To Flowers Canada?

Do you remember Flowers Canada Retail? The national floriculture organization quietly slipped off the radar several years ago. Industry players have since ...
Rising To The Occasion

Is Your Shop Running Backwards?

Most of the 5,000 shops I have visited over the past 20 years have been running their sales backward, meaning ...
Features

To Charge or Not to Charge: Making Decisions on Deliveries

Over the last thirty years, most florists have evolved in how they handle delivery charges. The old mindset believed that delivery ...
Features

Canadian Flowers for Canadian Brides

Are you ready for “the Season” — that crazy period between May and October when you’re inundated with happy (but ...
Features

Setting the Stage

A soon-to-be bride arrives for her appointment at Tiger Lily Florist in Charleston, South Carolina. As soon as she walks ...
Features

The Cascade Craze

After years of tightly bound hand-tied bouquets reigning supreme, cascading wedding bouquets are hot again. Cascades have traditionally been favoured ...
Features

Displays of Grandeur

You Might Also Be Interested in ... Transitional Displays Use Your Displays to Carry You Through the Seasons Valentine’s Day ...
Rising To The Occasion

The Hidden Profits of Prom

Mention prom season to most florists and you’ll hear groans and moans followed by horror stories. There is a better ...
This And That

Show Teens How Flowers Enhance Promposals

Prom is a fun and sentimental rite of passage for teens, particularly if they’re in the last year of school. ...

Latest Blog Posts

Blog

Ask Tianna: How Can I Build An Instagram Following When ...

Tianna answers the question: “I keep hearing that Instagram is an important marketing channel, but it seems like you have ...
Blog

Balls in the Air – Celebrate Jugglers’ Day!

Day in and day out, we manage work lives and home lives. We manage grocery shopping, appointments, emails, phone calls, ...
Blog

The Power of Surveys

Market research is crucial to the success of any business. If you don’t know the needs and wants of your ...
Blog

Top Wedding Trends of 2017

Every year sees slight changes in wedding trends, from preferred accessories to the size of the guest list. All of ...
Blog

Maple Leaf Cup ’17: For The Love of Floral Design

Florist Lea Romanowski's design won the coveted Maple Leaf Cup competition held on Friday, Mar. 24 at the Edmonton Home ...
Blog

The Look: Oriental Opulence

When it comes to themes for weddings, the possibilities are endless. As a wedding planner, I’ve seen countless different concepts. ...
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