Tech & Marketing

The Social Florist

Lifestyle Photography on Instagram

For florists, Instagram is a boon. It’s an excellent platform to display your goods as well as your flower arranging skills. ...

Articles

Features

Increasing Conversion with Merchandising Magic

Is your store merchandised or is it decorated? A store that’s decorated is appealing to look at and enhances the shopping experience ...
Features

8 Best Practices for Visual Merchandising

Clever merchandising decisions, from window displays to in-store tablescapes, can attract foot traffic and inspire customers to go on a spending spree, ...
How to With Heather

Reproducing Dream Designs For The Real World

I know you were glued to Facebook and Instagram back in July, enjoying all the posts from the American Institute of Floral ...
Grow with Joe

Why It Pays To Go Green

Going green is an opportunity that many florists continue to overlook. It’s a business approach that can help you cleverly trim ...
Jennifer's Journeys

Welcome, The Stalk Market

Ok, everyone, it’s time to get excited! Our industry has been on a huge upswing for a few years, and I ...
Features

In The Know: A Design Expert Dishes on Latest Trends

As a fourth-generation florist, J Schwanke, AAF, AIFD, PFCI, knows a thing or two (thousand) about flowers. But did you know that ...
Features

How Our Logo Helped Us Move Up Market

When my wife, Rachael, and I first started our St. Louis flower shop, Twisted Willow, it was hard to imagine that ...
Jennifer's Journeys

The Greatest Honour

As florists, we are privileged to create meaningful arrangements for the biggest moments in our clients’ lives. Funeral rites in every ...
Features

Gaining Goodwill with Grudge Purchases – 4 strategies for dealing ...

How do you think your customers would prefer to spend $1,000: a) towards a vacation of their choice or b) towards ...

Latest Blog Posts

Blog

Question: How to Successfully Mange Brides with Unrealistic Expectations?

Teresa writes: How can I correct a bride's budget expectations without losing the sale? Ryan O'Neil from StemCounter has the ...
Blog

The Power of Surveys

Market research is crucial to the success of any business. If you don’t know the needs and wants of your ...
Blog

The Look: Oriental Opulence

When it comes to themes for weddings, the possibilities are endless. As a wedding planner, I’ve seen countless different concepts. ...
Blog

Ask Tianna: How Can I Build An Instagram Following When ...

Tianna answers the question: “I keep hearing that Instagram is an important marketing channel, but it seems like you have ...
Blog

Top Wedding Trends of 2017

Every year sees slight changes in wedding trends, from preferred accessories to the size of the guest list. All of ...
Blog

Balls in the Air – Celebrate Jugglers’ Day!

Day in and day out, we manage work lives and home lives. We manage grocery shopping, appointments, emails, phone calls, ...
Load More
0

Your Cart