Tech & Marketing

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3 Must-Know Trends for Digital Marketing in 2018

It’s January — let the cavalcade of predictions and trend lists begin! As business owners, we know how important marketing ...

Articles

Features

The Florist’s Guide To Onboarding New Team Members

After weeks (or maybe even months) of searching, you have finally found the perfect addition to your team. He or ...
Features

CAFA Celebrates 25 Years of Design Excellence

The Canadian Academy of Floral Art (CAFA) has been testing and certifying the best in floral design for 25 years. ...
Rising To The Occasion

3 Bad Habits to Ditch This Year

Let’s pick up where we left off in December, continuing our list of tendencies that hold florists back from running ...
Life At Work

10 Surefire Ways to Tick Off Colleagues During V-Day Season

Your bread and butter does not come without a price. Stress runs rampant during this time and it’s easy for ...
Jennifer's Journeys

It’s All in the Details

A great event designer takes note of the little things that can make all the difference for the event and ...
Features

Trend Watch 2018

Predicting trends involves a little crystal ball gazing but we spoke to some design professionals who study consumers’ shifting preferences. ...
Rising To The Occasion

5 Bad Habits to Ditch for the New Year

I’ve heard all the common answers: the Internet, grocery stores, wire services, order gatherers, direct shippers, deceptive advertisers, “in lieu ...
Life At Work

The Case for a Company Christmas Party

The holidays are right around the corner and I know you will all be busy bees, likely hosting an open ...
Features

Discovering a New Niche (or Two or Three)

I can’t think of anything that I have now that I didn’t gain through taking uncomfortable risk. From asking a ...

Latest Blog Posts

Blog

Question: How to Successfully Mange Brides with Unrealistic Expectations?

Teresa writes: How can I correct a bride's budget expectations without losing the sale? Ryan O'Neil from StemCounter has the ...
Blog

Ask Tianna: How Can I Build An Instagram Following When ...

Tianna answers the question: “I keep hearing that Instagram is an important marketing channel, but it seems like you have ...
Blog

Balls in the Air – Celebrate Jugglers’ Day!

Day in and day out, we manage work lives and home lives. We manage grocery shopping, appointments, emails, phone calls, ...
Blog

The Power of Surveys

Market research is crucial to the success of any business. If you don’t know the needs and wants of your ...
Blog

Top Wedding Trends of 2017

Every year sees slight changes in wedding trends, from preferred accessories to the size of the guest list. All of ...
Blog

Maple Leaf Cup ’17: For The Love of Floral Design

Florist Lea Romanowski's design won the coveted Maple Leaf Cup competition held on Friday, Mar. 24 at the Edmonton Home ...
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