Tech & Marketing

Ask The SEO

Multiple Websites, Live Chat, and Reviews

This issue, we’re going to tackle three questions that have come my way recently and with some regularity. Q: I ...

Articles

Life At Work

Why It Pays to Be Nice

With wedding season fast approaching and the consultations revving up, it’s difficult to not feel anxious already. After all, this ...
Features

Four Keys To Moving Up Market

When my wife, Rachael, and I first started our St. Louis floral shop, Twisted Willow, it was hard to imagine ...
Features

New Ontario Wholesaler Focuses on Fair Trade Flowers

When Afshin Akhoundpour launched his company, Fair Trade Floral, in June 2016, he began to define what fair trade means ...
Features

David Austin Roses: A Love Story

For centuries, roses have been associated with romance. They’ve received countless mentions in literature, poetry, film, and songs, often representing ...
Features

The Science of Event Pricing

Most discussion of event pricing in this business focusses on increasing bookings and not losing money (counting stems, controlling costs, ...
Features

Wedding Trends: The 2018 Edition

You’ve probably heard this phrase during a dozen (or hundred) wedding consultations: “I’d like my wedding to reflect my unique ...
Features

The Florist’s Guide To Onboarding New Team Members

After weeks (or maybe even months) of searching, you have finally found the perfect addition to your team. He or ...
Features

CAFA Celebrates 25 Years of Design Excellence

The Canadian Academy of Floral Art (CAFA) has been testing and certifying the best in floral design for 25 years. ...
Rising To The Occasion

3 Bad Habits to Ditch This Year

Let’s pick up where we left off in December, continuing our list of tendencies that hold florists back from running ...

Latest Blog Posts

Blog

Question: How to Successfully Mange Brides with Unrealistic Expectations?

Teresa writes: How can I correct a bride's budget expectations without losing the sale? Ryan O'Neil from StemCounter has the ...
Blog

Ask Tianna: How Can I Build An Instagram Following When ...

Tianna answers the question: “I keep hearing that Instagram is an important marketing channel, but it seems like you have ...
Blog

Balls in the Air – Celebrate Jugglers’ Day!

Day in and day out, we manage work lives and home lives. We manage grocery shopping, appointments, emails, phone calls, ...
Blog

The Power of Surveys

Market research is crucial to the success of any business. If you don’t know the needs and wants of your ...
Blog

Top Wedding Trends of 2017

Every year sees slight changes in wedding trends, from preferred accessories to the size of the guest list. All of ...
Blog

Maple Leaf Cup ’17: For The Love of Floral Design

Florist Lea Romanowski's design won the coveted Maple Leaf Cup competition held on Friday, Mar. 24 at the Edmonton Home ...
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