This And That

FPO Kicks Off 2008 Campaign

The
Flower Promotion Organization has been working with the Society of
American Florists to promote flowers south of the border.


The
Flower Promotion Organization has been working with the Society of
American Florists to promote flowers south of the border. The
organization has been distributing a pro-flower TV spot to over 1,000
TV stations in the U.S. The FPO is also encouraging retailers,
wholesalers, importers and growers to attach the TV spot to their
website to spread the word about the positive effects of flowers.

The
FPO is also looking to the sky when it comes to new promotion ideas.
Stan Pohmer, executive director of the organization, recently did an
interview with American Airline’s Sky Radio that will be broadcast on
all 129,000 flights during the month of February. Mention of the
interview will also be made in the airline’s monthly In Flight
magazine. The FPO is encouraging members of the floral industry to post
the interview on their websites. For more information, check out the
FPO’s website at www.flowerpossibilities.com.

 

Canadian Florist
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