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Bloomex joins the Canadian Cancer Society in their fight against cancer

Aug. 19, 2008 – Bloomex Inc, a Canadian online florist, is pleased to
announce a new relationship with the Canadian Cancer Society in support
of the fight against cancer.

Aug. 19, 2008 – Bloomex Inc., a Canadian online florist, is pleased to
announce a new relationship with the Canadian Cancer Society in support
of the fight against cancer.

“All of us have been touched by cancer in some way or another. The
Bloomex management team felt the need to support cancer research by
contributing proceeds from the sales of our flower arrangements. This
way our customers can feel good knowing that with the purchase of
certain arrangements, 10 percent of the proceeds will be donated to the
Canadian Cancer Society to help make cancer history,” says Dimitri
Lokhonia, President of Bloomex Inc.

According to the Canadian Cancer Society, cancer is the number one
health concern of Canadians and two in five Canadians will develop some
form of cancer in their lifetime. Through research, advocacy and
information and support programs, the Canadian Cancer Society works
towards achieving its mission of eradicating cancer and enhancing the
quality of life for people living with the disease.

“We are excited to be part of this initiative, and look forward to an
exciting relationship, which will ultimately help save lives,” says
Michelle Robitaille, Public Relations Manager for Bloomex Inc. “Since
the gift of flowers has special meaning to those sending and receiving
them, we wanted our best selling arrangements to be even more
meaningful, knowing that together we are battling a disease that
affects so many.”

“Give Hope Collection”
on Bloomex’s website will feature 12 of its best selling arrangements.
For each of these arrangements sold, 10 percent of the proceeds will be
donated to the Society in support of cancer research. Graphics of
participating products will indicate that a portion of the proceeds
will be contributed to fund cancer research. Every month, Bloomex will
feature one of these arrangements and 15 percent of the proceeds of
this product will be donated to the Canadian Cancer Society. This
month’s featured arrangement is Morning Glory.

Each featured arrangement will include a special tag informing the
recipient that the sender is a proud supporter of the Canadian Cancer
Society. The cost of cancer is immeasurable – both in terms of the
lives that are affected by the disease and the economic cost of cancer
and we are proud that every dollar donated to the Canadian Cancer
Society through this campaign will help to make a difference in the
fight against cancer.

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For more information about the Canadian Cancer Society please visit www.cancer.ca. For more information about the relationship between Bloomex and the Canadian Cancer Society, please go to http://bloomex.ca/give-hope.

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