Canada Blooms 2017

Photos by Lindsay Ulrich

Canada’s largest garden and flower show, Canada Blooms, was held at the Canadian National Exhibition grounds March 10-19 in Toronto. The theme, “Oh! Canada,” celebrated the country’s 150th anniversary. Many of the vendors, designers, and special guests used this milestone as inspiration for their creations on display.

The event was buzzing, jam packed with workshops, tours, and expert speakers. Floral workshops included design demonstrations such as creative corsages, fresh floral “cakes,” and Easter centrepieces. Flower farmer Jessica Gale shared ecological production methods for cut flower gardens. At an “open flower bar,” attendees could pay $5 and receive crown-making lessons.

Canada Blooms officially unveiled a new rose variety, ‘Canadian Shield’, commemorating the country’s birthday. Vineland Research and Innovation Centre’s rose breeding program developed the resilient, bright red rose that has a mild fragrance and blooms throughout the entire gardening season.

The Garden Club of Toronto organized The Toronto Flower Show, which showcased creations from amateur floral designers and included design competitions. The floral artists’ display presented the best professional floral designs from Ontario, and Canada Blooms encouraged attendees to vote on their favourite garden and floral designs throughout the show. Many of the displays wove Canadian iconography into their designs, highlighting Canadian artists, cultural leaders, ecology, and our diverse landscape.

CFBF: Your One-Stop Shop for Floral Education

Save the date: The 2017 Canadian Florist Business Forum will be May 29 at Universal EventSpace in Woodbridge, Ontario. This one-day event will feature some of the industry’s most sought after speakers. Come for tech, sales, marketing, and design advice to improve your efficiency and profitability.

The panel includes:

Derrick Myers, PFCI, CPA, CFP
Vice President of Crockett, Myers & Associates

“Hidden Treasure”

Derrick Myers will share strategies to help you make more money, pay fewer taxes, and keep your financial plans on track. Crockett Myers, an accounting firm in Glen Burnie, Maryland, has focused on serving the financial needs of florists for more than 30 years.

Ryan O’Neil
Co-Owner of Twisted Willow Design; Founder of Stemcounter.com

“Markup, and Profits, and Revenues, Oh My!”

Ryan and Rachael O’Neil own Twisted Willow Design in St. Louis, Missouri. They started the company from scratch and, in the process, learned how to price and work efficiently. In 2015, Ryan launched Stemcounter.com, a site that takes the work out of creating a wedding quote. Additionally, his blog has become a go-to source for floral business advice.

Horace Clark
Yelp

“The Mind of the Local Consumer”

Yelp is the industry leader at connecting people with local businesses. With millions of business listings and more than 115 million reviews, Yelp has accumulated an incredible amount of data on how people search for and interact with local businesses.

Laura Daluga, AIFD
Department of Floristry, Ann Arbor, Michigan

“Flower Options Designed for Millennials”

A fourth-generation florist, Daluga grew up in her parents’ flower shop and honed her design style for 10 years in the highly competitive Chicago event market before opening the Department of Floristry in Ann Arbor, Michigan. She specializes in one-off special events and corporate designs, floral sculpture and “fleur couture” (clothing made of flowers).

To register, visit https://canadianfloristmag.com/business-forum/.

Flora May 2017

 

Lindsay Ulrich
Lindsay Ulrich is a multi-platform communications specialist in Toronto.
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