New Look for Koppert Biological Systems
To suit its ambitions and house style, Koppert Biological Systems has adopted a new look with a key aim to have a stronger, recognizable identity worldwide. Koppert, a leading provider of biological solutions of horticulture and agriculture, took on this endeavour in light of their growing global distribution and product availability.
Product Manager Tim Bossinga says, “The new look for our products gives our products a consistent look that befits our role as a leading provider of biological solutions.” The new labels are colour coded for each individual product group, and each label has been divided into sections. The left portion gives instructions for usage, content information and more about Koppert. The product name is placed boldly in the centre. The right portion of the label features the batch code. Some labels even have an added feature!
The new feature boosts productivity and ensures easy crop detection when you need it. The label’s top layer can be peeled off and used as a marker so that you can detect it in the crop. Bossinga comments, “The extra role of the label as a marker helps growers to do two things at the same time; disperse the product and mark the area clearly with the adhesive label. You just peel it off and stick to a trellis, drain or part of the plant. The bright colour makes it easy to detect in the crop.”
This new packaging will be available on all of Koppert’s natural enemies, including bottles, canisters, jars and buckets as of January 30th. There are remaining products in this product group that will be given the new packaging at a later stage. These include nematodes, predatory wasps, predatory mite sachets, and all outer cartons.