As Canadian Florist went to press for our May/June issue, florists across the country gathered
in St. Catharines, Ontario, April 20-21, for a packed weekend of education, inspiration, and
networking. The annual Canadian Florist Business Forum kicked things off on Saturday. This year’s
speakers included some of our most popular contributors — Michelle Brisebois, Tim Huckabee,
Jennifer Harvey, and Neville MacKay. Another columnist, Heather de Kok, headlined the Niagara
International Association of Florists’ design shows the following day.

 

Fair Trade Floral

Afshin Akhoundpour, founder of Fair Trade Floral, visits with florists during a CFBF coffee break.

 

Neville MacKay

Neville MacKay, CAFA, PFCI hams for the camera before delivering his eye-opening (annd side-splitting) presentation, “The Art of Selling”.

Other Popular Posts

 

Florists at CFBF

Neville MacKay, CAFA, PFCI,; Jack VanderMaas, Ontario Flower Growers; Clarke Harvey; Jennifer Harvey, CAFA, CFD; Joseph DeLarge, CAFA, CFD

 

Michelle Brisebois

Michelle Brisebois discusses chat bots, voice automation, Instagram, and more during “Conversational Commerce: Building Connections with Customers”.

 

greenery covered container

NIAF attendees examine Heather de Kok’s greenery-covered plastic container, which she uses to add a fancy touch to funeral arrangements.

 

Heather de Kok

During her NIAF presentation, “The Circle of Life”, Heather de Kok, AAF, AIFD, PFCI, talks about personalized sympathy pieces.

 

Suzy Caiger

Suzy Caiger runs the Floral Express Wholesale booth during CFBF.

 

Heather de Kok AAF AIFD

Florists pass around a branch design by Heather de Kok, AAF, AIFD, PFCI, during the Niagara International Association of Florists Design Show.

 

Jennifer Harvey CAFA CFD

Want to book more high-end weddings? Use your marketing budget on gala tickets, then go out and mingle, said Jennifer Harvey, CAFA, CFD, during “Book Those Money-Maker Weddings”.

 

designs by Heather de Kok

Designs by NIAF Keynote Speaker, Heather de Kok, AAF, AIFD, PFCI

 

designs by Heather de Kok

Designs by NIAF Keynote Speaker, Heather de Kok, AAF, AIFD, PFCI

 

designs by Heather de Kok

Designs by NIAF Keynote Speaker, Heather de Kok, AAF, AIFD, PFCI

 

designs by Heather de Kok

Designs by NIAF Keynote Speaker, Heather de Kok, AAF, AIFD, PFCI

 

designs by Heather de Kok

Designs by NIAF Keynote Speaker, Heather de Kok, AAF, AIFD, PFCI

Katie Hendrick
Katie Hendrick is the editor-in-chief of Canadian Florist.
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