Grow with Joe

Grow with Joe

Why It Pays To Go Green

Going green is an opportunity that many florists continue to overlook. It’s a business approach that can help you cleverly trim your bottom line and give you a marketing edge. It’s often just about being more ...
Grow with Joe

Plant Passion

Indoor plants are all the rage these days, especially among the younger crowd. A good selection of plants will keep these customers coming back. Plants are much less perishable than — and a great complement to ...
Grow with Joe

Seeing Double

I like to think of myself as a floral entrepreneur. The idea of a second location has been on my mind for a few years now, as my business has been humming along, I’ve had ...
Grow with Joe

Embrace Education In All Shapes and Forms

I passed my CAFA evaluation and was inducted into the organization in 2012; five years later, I became a board member. Last year, I built up the confidence to travel to Seattle and test for ...
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