Florist Spotlight

Each month Canadian Florist features a story about an exceptional florist.

Florist Spotlight

Floral Designer Sells Shop to Treat and Teach Other Florists

Dawn Block, AIFD, CAFA, is leaving the daily flower shop business to branch out into other parts of the floral industry — freelancing, teaching, and hosting retreats. Block recently sold her shop, Willow Lane Flowers, ...
Florist Spotlight

From Competitions to All-Nighters, Alberta Florist Does It All

Deniss Barahona is so dedicated to her Grower Direct flower shop in Edmonton, Alberta, that she slept there the night before Valentine’s Day. She worked past midnight filling orders, made a makeshift bed with an ...
Florist Spotlight

Ontario Florist Draws a Studious Clientele

Riddell teaches Floristry 101, which covers the fundamentals of floral design, and runs four to five times a year with the next course starting in early April. Riddell started Living Fresh in 2007 as a ...
Florist Spotlight

One Florist’s Dream: Profitability & Philanthropy

Rani MacInnes loved the low-paying jobs she held early in her career that allowed her to contribute to the community, as well as the higher-paying positions that followed. Now, she’s trying to combine the best ...
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