Features

Special topical articles written by expert authors.

Features

In Memoriam – Lillian Gilchrist, Walt Long, Gay Smith

The industry lost several icons this winter. Canadian Florist reflects on their lives and legacies.   Lillian Gilchrist Lillian Gilchrist, beloved wife, mother, and grandmother, passed away on Tuesday, February 13, at the age of ...
Features

The Warning Signs of an SEO Scam

There’s a joke in the world of search engine optimization that the best place to hide a body is the second page of the Google search results. More than 90 percent of search traffic goes ...
Features

Stealing Back Time

Here are six ways to save five hours per week. Choosing the right fit is a matter of identifying the areas you’re really struggling to stay on top of, as well as a bit of ...
Features

What Does Your Email Address Say About You?

Eighty-five percent of florists are doing something that 70 percent of the buying public considers unprofessional. What’s the difference between a generic email address (roberta1967@gmail.com or springfieldflorist99@outlook.com) vs a branded one (mary@marysflowers.com)? Answer: a tremendous amount ...
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