Features

Special topical articles written by expert authors.

Features

Gaining Goodwill with Grudge Purchases – 4 strategies for dealing ...

How do you think your customers would prefer to spend $1,000: a) towards a vacation of their choice or b) towards purchasing your products and services? If you hesitate because some customers might indeed opt for your ...
Features

Let’s Talk About Conversational Commerce

While using his grandmother’s computer a few years ago, a young man noticed something peculiar when he opened her web browser that made him double over laughing. She was typing questions into Google followed by “please and ...
Features

Try a little tenderness – Working With Bereaved Clients

Two years ago, a local pastor walked into VanNoort Florists in Niagara-on-the-Lake and requested a meeting about arranging funeral flowers. Following her bereavement protocol, owner Sharon VanNoort asked the pastor whom the flowers were for. “They haven’t ...
Features

Flowers Help heal the Humboldt Community

“We were in shock as the whole community was, and we did what we all had to do here,” Brinkman said. “We were surrounded by amazing people—volunteers, florists from all over, people even walked in off the street ...
0

Your Cart