Features

Special topical articles written by expert authors.

Features

Increasing Conversion with Merchandising Magic

Is your store merchandised or is it decorated? A store that’s decorated is appealing to look at and enhances the shopping experience but it’s not necessarily causing a behavioral shift in your customers. A store that’s merchandised does ...
Features

8 Best Practices for Visual Merchandising

Clever merchandising decisions, from window displays to in-store tablescapes, can attract foot traffic and inspire customers to go on a spending spree, buying your goods to replicate your designs in their own homes. Visual merchandising is an art, ...
Features

In The Know: A Design Expert Dishes on Latest Trends

As a fourth-generation florist, J Schwanke, AAF, AIFD, PFCI, knows a thing or two (thousand) about flowers. But did you know that the CEO of uBloom.com and host of “Fun with Flowers and J” is also a certified design ...
Features

How Our Logo Helped Us Move Up Market

When my wife, Rachael, and I first started our St. Louis flower shop, Twisted Willow, it was hard to imagine that we would one day land five-figure weddings. We started out doing rather intimate events, with a ...
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