Features

Special topical articles written by expert authors.

Features

Discovering a New Niche (or Two or Three)

I can’t think of anything that I have now that I didn’t gain through taking uncomfortable risk. From asking a pretty girl on a date in high school (who is now my wife of 17 ...
Features

Why It Pays to Break Away From ‘Standard’ Markups

Since starting our local studio in St. Louis, Missouri five and a half years ago and launching Stemcounter.com almost four years ago, I’ve had the opportunity to work with more than a thousand florists on their invoicing ...
Features

An Argument for Higher Learning

Besides the sense of accomplishment that accompanies those coveted letters (CFD, AIFD, CAFA, PFCI), advanced accreditation can change the way you approach floral design and help you stay at the forefront of the industry. Advancing ...
Features

Ouch! A Hit to the Wallet – How to ...

There’s nothing lovely about a chargeback. Florists cringe during those nasty instances when customers call their credit card companies to complain or claim that they didn’t get what they paid for.
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