Features

Special topical articles written by expert authors.

Features

Displays of Grandeur

Photos by Katie Elliot Photos by Katie Elliot Together, fashion and flowers have stitched the fabrics of culture and humanity. Floral motifs and appliques routinely adorn the runways of Milan, Paris, and New York from ...
Features

How to Raise Your Prom Prices Without Annoying Customers

One thing that works in your favour with prom shoppers is that they have a relatively short lifespan. This means that every prom season you are dealing with a large percentage of first-time buyers who ...
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Fill Your Dance Card With Sales

If you spend 30 minute on a $35 sale, you’re going to lose money during prom season. Prom is often the first time many students have ever shopped with a florist. It’s our responsibility to ...
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Chasing Unicorns (AKA Millennials)

Many business sectors are chasing the millennial consumer, because the youngest part of this demographic will soon be entering the workforce en masse and could make up a significant customer base. Millennials represent 30 percent ...
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