Features

Special topical articles written by expert authors.

Features

The Florist’s Guide To Onboarding New Team Members

After weeks (or maybe even months) of searching, you have finally found the perfect addition to your team. He or she is an incredible floral designer, able to win over most any potential client in ...
Features

CAFA Celebrates 25 Years of Design Excellence

The Canadian Academy of Floral Art (CAFA) has been testing and certifying the best in floral design for 25 years. In an era where experts are born by following Pinterest boards and watching YouTube videos, ...
Features

Trend Watch 2018

Predicting trends involves a little crystal ball gazing but we spoke to some design professionals who study consumers’ shifting preferences. They predict that 2018 will see people making very personal statements by sidestepping cookie-cutter fads ...
Features

Discovering a New Niche (or Two or Three)

I can’t think of anything that I have now that I didn’t gain through taking uncomfortable risk. From asking a pretty girl on a date in high school (who is now my wife of 17 ...
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