Care & Handling

Expert advice on what florists can do to improve the life, health, and quality of the fresh flowers we provide to customers.

Care & Handling

Picture Perfect Prom Prep

Proms are an electric mix of fun, fear and fantasy. The flowers may seem like a small part of the whole scene, but they show up in photos over and over again. Encourage teens to ...
Care & Handling

Best Practices To Care For Valentine’s Flowers

Disappointing customers is a business buzz kill. The ramifications are far reaching in today’s social media world. Valentine’s Day, the occasion when people receive (and scrutinize) flowers in record volume, is when we’re most likely ...
Care & Handling

Banish Bad Habits and Bogus Beliefs Once and for All!

Life offers bits of advice and information at every turn. Some of it’s sage; some of it’s ludicrous. That’s why it’s handy to develop a good filter, especially given the reams of questionable information on ...
Care & Handling

Autumn Flowers 101

The phenomenon of world trade makes some flowers (alstroemeria, roses, lilies, gerberas, gypsophila, chrysanthemums and carnations) available year round, which distorts some people’s awareness of flower seasonality. Still, it’s impossible to ignore autumn’s eye-popping transformation, ...
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