Care & Handling

Expert advice on what florists can do to improve the life, health, and quality of the fresh flowers we provide to customers.

Care & Handling

Branch Out With New Products in the New Year

This year, I challenge you to branch out from your old standbys. Ask your wholesaler for recommendations of cutting-edge products. Or take a trip to a farm to ask growers what’s getting them excited. Some ...
Care & Handling

Say ‘I Do’ To Proper Prep for Wedding Flowers

Every shop owner and wholesaler has at least one horror story with wedding bloopers. Was it watching the foam base break apart when you set up the altar flowers? Or the time a bug crawled ...
Care & Handling

Picture Perfect Prom Prep

Proms are an electric mix of fun, fear and fantasy. The flowers may seem like a small part of the whole scene, but they show up in photos over and over again. Encourage teens to ...
Care & Handling

Best Practices To Care For Valentine’s Flowers

Disappointing customers is a business buzz kill. The ramifications are far reaching in today’s social media world. Valentine’s Day, the occasion when people receive (and scrutinize) flowers in record volume, is when we’re most likely ...
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