Ask The SEO

Expert answers to florists’ questions about online marketing, SEO, Google, and ecommerce.

Ask The SEO

Multiple Websites, Live Chat, and Reviews

This issue, we’re going to tackle three questions that have come my way recently and with some regularity. Q: I think having multiple websites from different companies will let me test the effectiveness of each ...
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3 Must-Know Trends for Digital Marketing in 2018

It’s January — let the cavalcade of predictions and trend lists begin! As business owners, we know how important marketing is. We’re also hyperconscious of our budgets and know the strain of trying to use ...
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Too Good to be True: The Hidden Costs of ‘Free’ ...

So often it’s the little ones that get you. Little expenses can chip away your profits. A few dollars here, a little inefficiency there, and what should have been a profitable year is just another ...
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What is Marketing Automation?

Marketing automation is a broad term that includes any number of applications designed to identify, organize, and facilitate communication with prospects and customers. In other words, it’s software that allows companies to more efficiently and ...
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