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Expert answers to florists’ questions about online marketing, SEO, Google, and ecommerce.

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3 Must-Know Trends for Digital Marketing in 2018

It’s January — let the cavalcade of predictions and trend lists begin! As business owners, we know how important marketing is. We’re also hyperconscious of our budgets and know the strain of trying to use ...
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Too Good to be True: The Hidden Costs of ‘Free’ ...

So often it’s the little ones that get you. Little expenses can chip away your profits. A few dollars here, a little inefficiency there, and what should have been a profitable year is just another ...
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What is Marketing Automation?

Marketing automation is a broad term that includes any number of applications designed to identify, organize, and facilitate communication with prospects and customers. In other words, it’s software that allows companies to more efficiently and ...
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Intro to Google Analytics: Part 3 – Making Progress

Descriptive, Predictive, and Prescriptive Analyses Google Analytics is primarily a program for descriptive analytics, but it’s important that you understand the different analyses you’ll encounter across GA and other programs. Descriptive Analytics: Analysis that tells ...
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