Ask The SEO

Expert answers to florists’ questions about online marketing, SEO, Google, and ecommerce.

Ask The SEO

How To Dramatically Increase the Value of Your Tweets

Here’s a simple tactic that I don’t see used very often in the florist industry, even though it results in claiming a big chunk of the Google search results. Even better, it leverages some work that you’re ...
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Putting the ‘You’ in YouTube Marketing

Earlier this year I took a big leap. I purchased a camera designed primarily for video streaming and sharing on social media. If you’re wondering why this is a big deal, just remember that I’m a 41 year old ...
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How Can I Optimize My Site For Voice Search?

Voice-driven assistants like Alexa, Siri, and Google Assistant (formerly Google Now) have been around for a while, but the combination of more powerful phones, better artificial intelligence, and the popularity of devices like Amazon Echo ...
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Multiple Websites, Live Chat, and Reviews

This issue, we’re going to tackle three questions that have come my way recently and with some regularity. Q: I think having multiple websites from different companies will let me test the effectiveness of each ...
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