Ask The SEO

Expert answers to florists’ questions about online marketing, SEO, Google, and ecommerce.

Ask The SEO

Intro to Google Analytics: Part 1 – Overview

Google Analytics is complex in function, but simple in principle: it watches your website and gathers data about it. Imagine you had a camera in your store that could track everyone who looked at your ...
Ask The SEO

Small Business Online Marketing Strategy for 2017

Marketing is a process and not an event. While there must be structure, smart business owners know that adding to, changing, and in general adapting the plan is an ongoing process. Small business owners who ...
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Is Your Website Ready for Holiday ECommerce?

Fail to prepare; prepare to fail. We’ve all heard the old adage and nowhere is this truer than in the world of SEO and e-commerce. As we approach the holiday gauntlet of Christmas, Valentine’s Day, ...
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How to Write an Awesome “About Us” Page

Ok, florists, we need to interrupt this regularly scheduled column for a public service announcement. Your About Us pages kinda stink. Not all of them do, but the vast majority lack any compelling details. And ...
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