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Expert answers to florists’ questions about online marketing, SEO, Google, and ecommerce.

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What is Marketing Automation?

Marketing automation is a broad term that includes any number of applications designed to identify, organize, and facilitate communication with prospects and customers. In other words, it’s software that allows companies to more efficiently and ...
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Intro to Google Analytics: Part 3 – Making Progress

Descriptive, Predictive, and Prescriptive Analyses Google Analytics is primarily a program for descriptive analytics, but it’s important that you understand the different analyses you’ll encounter across GA and other programs. Descriptive Analytics: Analysis that tells ...
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Intro to Google Analytics: Part 2—Understanding What You See

Now that you've established an understanding of Google Analytics, it's time to implement your strategy and get the most out of your data. Easy, right? In truth, with large considerations such as KPIs (Key Performance ...
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Intro to Google Analytics: Part 1 – Overview

Google Analytics is complex in function, but simple in principle: it watches your website and gathers data about it. Imagine you had a camera in your store that could track everyone who looked at your ...
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