Canadian Florist’s Top Ten Articles for 2016
What topics were florists in Canada most excited about in 2016? Here’s a look at the most popular articles visited at our online magazine!
#1 – Wedded Bliss… Again?
Neville McKay leads the pack with his article from the May/June issue, “Wedded Bliss…Again?” Always irreverent, he shares his insights into modern wedding trends and remembers some awkward wedding moments that many florists can identify with (and laugh at in hindsight!).
#2 – A Plea For Email Sanity
Ryan Freeman’s Ask the SEO column in March/April was titled “A Plea for E-Mail Sanity.” Florists were reminded that everything they do should demonstrate professionalism and attention to detail, even their e-mail address. Nothing says amateur like email@example.com! Read Ryan’s article and find simple, cost effective ways to dial up your business correspondence.
#3 – A Royal Visit
A visit to Canada by the Duke and Duchess of Cambridge was an occasion for special flowers. In Victoria, BC, Katrina Crawshaw of Brown’s the Florist provided us with photos and details on the shop’s floral work. Their designers created a beautiful floral memorial wreath, and a posy-style bouquet for the Duchess. Katrina drew us in to the decision-making and creation of these two pieces. What florist doesn’t want to design flowers for a princess?
#4 – Florist / Showman / Cheerleader / Social Worker
The multi-talented Jennifer Harvey was the focus of the May/June Florist Spotlight. Christy O’Farrell wrote about Jennifer’s love for design, art, drama, science and dance. Jennifer is involved with Canada Blooms, creating showpieces that demonstrate the powerful beauty of floral art. She also teaches design classes, works in a floral wholesaler and has taught autistic people the joy of handling flowers.
#5 – Top Wedding Flower Trends 2016
A guest post from Best for Bride (bestforbride.com) highlighted the top floral trends for weddings in 2016. Loose, gathered bouquets continued to be popular, but the beautiful cascade-style bouquet seems to be making a comeback. Suspended arrangements, floral walls, big centrepieces in unusual containers, and at last, the return of lush greens – these were some of the trends they identified.
#6 – So Long As I Look Good
Neville’s article from July/August was titled “So Long As I Look Good.” It was a timely reminder that appearance counts. Signage, store decoration, refrigerator displays, storefront, and even the florist’s own presentation all suggest sloppiness or professionalism. Merchandising is the key to future growth.
#7 – Haute Holiday Designs
Joseph Delarge provided Christmas inspiration in November/December with “Haute Holiday Designs.” Working with locally grown, fair trade and organic materials, Joseph created beautiful winter arrangements full of interest and texture.
#8 – 3 Essential Local SEO Steps Every Florist Can Do
Every florist knows the frustration of having customers look for them on Google, and then having them click instead on a misleading ad by a competitor. Ryan Freeman wrote “3 Essential Steps Every Florist Can Take for Local SEO” in the July/August issue. Here is valuable advice that is bound to result in higher traffic to your website.
#9 – Secrets of Stunning Studio Shots
Abby Driver interviewed David Kesler, AIFD, PFCI, FDI for insight into photography for florists. Our art is so visual, and semi-professional photos make a big impression. This article has hints and tips, and a list of basic equipment for the florist who’s serious about improving their online image. See “The Secrets of Stunning Studio Shots.”
#10 – Whose Wedding Is It?
J Schwanke wrote an article in the May/June issue, titled “Wedding Trends: Whose Wedding is it?” This was a reminder to florists that there are trends, people love them, and we shouldn’t be floral snobs. It’s the bride’s wedding, and our task as florists is to make her vision beautiful. So hold your nose if you must, but enthusiastically produce burlap and lace beauties and bring on the baby’s breath!
Was your favourite article on the list? What would you love to read more of in 2017? Let us know in the comments below.