Save the date: The 2016 Canadian Florist Business Forum will be May 30 at the new Universal EventSpace in Woodbridge, Ontario. This one-day event will feature some of the industry’s most sought after speakers to deliver tech, sales, marketing, and design advice to improve your efficiency and profitability.

The theme for 2016 is Focus: Profits! Each presenter will cover a segment of the marketing and fulfillment cycle: understanding the consumer, marketing to grow sales from new and current customers, making the most of every customer interaction, and delivering a floral design that is both profitable and distinct.

The panel includes:

  • Meagan Tanner, Strategic Partner Manager at Google, will deliver insights into the modern consumer mindset, and how shopping behaviour is changing due to immediate access to information.
  • Rick Rivers, owner of A Floral Boutique in Ormond Beach, Florida; author of “Blooming at the Top: 12 Strategies to Double Your Sales” and “No Fishing in My Pond”; and founder of Florist Bootcamp, a marketing seminar to help retail florists jumpstart their sales
  • Tim Huckabee, a Canadian Florist columnist and founder of FloralStrategies, a company that trains florists in how to communicate with customers for better satisfaction and higher sales point

For the first time CFBF will be featuring an educational design program. The theme will be delivering profitable and stylish floral arrangements to set you apart from the competition.

To register, visit

Katie Hendrick
Katie Hendrick is the editor-in-chief of Canadian Florist.