By Design

A Rainbow of Valentine Designs

By: Lindsay Ulrich

Justina Flores is the owner and lead designer of The Rose Emporium in Toronto. Like many florists, Flores’ busiest period is Valentine’s Day. To stand out from the competition, she likes to offer something different. This issue, she shows us some of her favourite designs for a modern take on the holiday.

“Purple signifies loyalty,” a sentiment that anyone in a relationship would appreciate, Flores said. “I like to use it instead of the traditional pink or red.” For this arrangement, she used ‘Cool Water’ roses, purple stalks, and purple tulips and aimed for “a loose, airy, and textured feel.”

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“Yellow symbolizes friendship, and relationships start with friendship,” Flores said. “I see this colour as great for a budding relationship.” She used ‘Mohana’ roses, white freesia, calathea leaves, and monkey grass to create a three-dimensional heart.

“White means purity of intention,” Flores said. She gave the colour a modern and sexy interpretation by pairing it with ‘Polar Star’ roses, dark purple callas, and white wax flower and arranging it in martini glass. “It suggests a celebration,” she said. “It’s perfect to send to the office before going out at night.”

“Green is fresh. It’s a symbol of hope,” Flores said. “Our signature arrangement is the rose bowl, so I’ve paired our classic arrangement with bold green and hot pink.” She mixed ‘Jade’ and ‘Cheery-Oh’ roses “for that classic look of admiration and love.” “Whispy stalks of thlapsi green bell and white tulips add playfulness,” she said.

“Orange means desire and signifies strong character,” Flores said. She created a compact hand-tied bouquet with ‘High & Orange’ roses, softened the look with folded aspidistra leaves, and wrapped the stems in neutral burlap. “It’s definitely not a boring bouquet!”

Flores paired soft colours with a strong texture and shape. “I wanted this to look feminine, but funky,” she said. This hand-tied bouquet uses ‘Osiana’ roses, white lisianthus, and variegated aspidistra. For finishing touches, she wrapped the stems with orange burlap and pearl pins.

“I like making something old modern,” Flores said. “Doillies are a very 60s thing, but I’ve updated them by adding them to the base of a compact, hand-tied arrangement with ‘Polar Star’ roses and wax flower.” To finish the look, she wrapped beaded wire around the stems.

Want more floral inspiration?
You can follow Justina and The Rose Emporium on Instagram: @roseemporiumto

Lindsay Ulrich is a multi-platform communications specialist in Toronto.

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