Canadian Florist Business Forum 2018

Join us April 21, 2018
At the Holiday Inn & Suites Parkway Conference Centre in St Catharines, ON.
For a day of rich and entertaining education to grow your business.


Featuring An All-Star Canadian Florist Lineup of Speakers

Featuring Tim Huckabee

Trainer, speaker, consultant, and Canadian Florist columnist Tim Huckabee headlines our 2018 event.


Featuring Michelle Brisebois

Michelle is a regular contributor to Canadian Florist Magazine and she specializes in: E-commerce, digital marketing, and content marketing strategies to help companies connect their marketing activities to their operational growth objectives. She is a certified digital marketer and has marketing and operations experience in the food, pharmaceutical, financial services and wine industries and currently is a member of the teaching faculty at Niagara College.


Featuring Neville MacKay

Neville MacKay is a highly talented retailer and floral designer who is well known throughout the Floral Industry for his creative flair, quality workmanship and entertaining personality. He’s affectionately referred to as “That Bloomin’ Neville!” (among other things!)

He appears as an expert and entertainer on many national and local TV and radio shows across Canada, designs and presents shows across North America for Smithers-Oasis (North America) and is an OASIS® Floral Products Design Director. Neville also owns and operates a cutting-edge floral and retail gift shop in an upscale Halifax location.

Neville has designed floral arrangements for celebrities and Heads of State, including Rod Stewart, Glen Close, Paul McCartney and members of the British Royal Family.

Mostly, Neville LOVES flowers and loves to share their beauty with everyone he can.


Featuring Jennifer Harvey

Jennifer Harvey, CAFA, CFD has been in the floral industry for 18 years, freelancing, consulting and managing several shops across Canada. She is a columnist for Canadian Florist magazine and her work has been featured in print and online all over the world. She is Head of Floral Procurement and design with Canada Blooms, named one of the worlds top 10 garden shows! She has designed for Celebrities, Royalty, Members of Parliament and Prominent Political Figures. She has worked closely with Preston Bailey on the empire state building” love is in the air” valentine weddings, a royal wedding, and Preston Bailey’s personal wedding.

She is an award-winning designer with affiliations with several industry-based organizations and was internationally recognized as a certified floral designer with the American Institute of Floral Design. She graduated with honors on the Deans List from Algonquin College Floral Design Program. She now gives design and motivational seminars and workshops around the world specializing in Floral Therapy. Jennifer dedicates time to developing curriculum and teaching persons with disabilities and mental illness. 

In the last Year, Jennifer has been travelling across the country connecting people to the Floral industry and has been Creating content for a TV show in the near future. She is a TV and radio personality and serves her industry and community in this capacity by being involved in many charity events and non-profit organizations. Jennifer was just Voted in as 2017 President-Elect for the Canadian Academy of Floral Art after serving on the Board for 2 years. She has been named one of Canada’s top designers under 40 and achieved the Title of Ultimate Floral designer!

“CFBF is the one event in Canada that focuses on helping florists grow their business through sales, marketing, technology, and efficient operations. I can’t stress enough just how valuable this conference is every year.Toronto Florist


8:00 am   –  Registration, Breakfast
9:00 am   –  Welcome
9:15 am     –  SMART Selling, Tim Huckabee
10:30 am  – Coffee Break
11:15 am    – Conversational Commerce, Michelle Brisebois
12:30 pm  – Lunch
1:30 pm    – Book Those Money-Maker Weddings, Jennifer Harvey
2:45 pm   – Coffee Break
3:15 pm    – The Art of Selling, Neville MacKay
5:00 pm   – Closing


Holiday Inn & SuitesParkway Conference Centre
327 Ontario St.
St. Catharines, ON L2R5L3



CFBF is presented with the generous support of:

Canadian Florist
Oasis Floral Products
Highland Evergreen Supply

Come for CFBF: Stay For the NIAF Design Show with Heather de Kok!

NIAF Design Show

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