Universal EventSpace

Canadian Florist Business Forum 2017

Join Us Monday, May 29th


Let’s Grow!

Education, networking, and some great food, too!


The Speakers

Our expert educators will deliver a full day of insightful education and practical advice designed to make your flower shop more profitable today.

Derrick Myers
Derrick Myers, PFCI, CPA, CFP – VP,
Crockett, Myers & Associates

For more than 30 years accountant Derrick Myers of Crockett Myers has helped florists make more money, pay less tax, and keep their financial plans on track. Crockett Myers has focused on serving the financial needs of florists for over 30 years.

Derrick Myers
Ryan O’Neil, Twisted Willow Design
Founder, Stemcounter.com App

Ryan & Rachael O’Neil own Twisted Willow Design in St. Louis. They started the company from scratch and learned how to price and work efficiently. He created Stemcounter.com for their shop, and the blog has become a go-to source for floral business advice.

Horace Clark
Horace Clark, Yelp
“The Mind of the Local Consumer”

Yelp is the industry leader at connecting people with local businesses. With millions of business listings, and over 115 million reviews, Yelp has accumulated an incredible amount of data on how people search for and interact with local businesses.

Sponsor: Yelp

Laura Daluga, AIFD
“Flower Options Designed for Millennials”

A fourth generation florist, Daluga grew up in her parent’s flower shop and honed her design style for 10 years in the highly competitive Chicago event market before opening the Department of Floristry in Ann Arbor, Michigan. She specializes in one-off special events and corporate designs, floral sculpture and fleur couture (clothing made of flowers).

Sponsor: Smithers-Oasis, Flowers by Alexandra Farms

The Agenda

Education, networking, fun, and and some good food. Will you join us?


8 AM - Registration, Hot Breakfast

Network with other florists and exhibitors while enjoying a great breakfast.

Design and promote new programs like sustainable floral arrangements, embrace the DYO movement as a financial win, attract millennials with cause-based marketing, and use personal style to create unique floral art.

10:30 AM - Coffee Break

Enjoy our all-day coffee service, a variety of snacks, and a private patio. A perfect time to discuss the presentation, and visit with our exhibitors.

As florists, we can get caught up into the revenue rat race and end up lose money in the process. How do you know when that extra wedding is actually hurting your business?This session takes you through: A concrete formula to determine what your markups should be; A principled approach to deciding how much your salary should be; Techniques to ensure you’re marking profit on your weddings and events, not just revenue.

12 PM - Lunch

Chicken parm, escallope of veal, Maltagliatia pasta, seasonal veg, salads, Focaccia, cheesecake, fruit, and more. Hungry yet?

Hidden in your business are areas of cost that if reduced would greatly increase the profit of your business. A dollar saved in cost is a dollar added to your bottom line profit. It takes about eight dollars in sales to have the same effect on profit and yet we tend to focus all of our time and effort on sales growth. In this session we deep dive into the six main cost centers of your business and show you how to track, measure, and adjust costs so you increase profits like you never thought possible.

2:30 PM - Coffee Break

More snacks, more coffee, more patio time and networking.

Learn how today’s local-focused consumer behaves when seeking a florist, and how you can best position your shop to capture those sales and foster loyal clients.

4:30 PM - Closing

Last chance to visit, chat, and snack!


The Tickets

Each ticket includes 4 sessions, 2 coffee breaks, trade show admission, lunch, and networking.

BUY TICKETS $85 Regular – $100 At the Door

The Sponsors

Thank you to our most excellent sponsors who make this event possible.

Alexandra Farms
Canadian Florist


The conference will be held at:
Universal EventSpace
6250 Highway 7
Vaughan, ON L4H 4G3

15 Minutes from Pearson airport


We recommend:

Holiday Inn Express
6100 Hwy 7, Woodbridge ON 905-851-1510

Element Vaughan Southwest
6170 Hwy 7, Woodbridge ON 877-353-6368

Both hotels are across the parking lot from the event.

Reserve your ticket today!

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