Join Us Monday, May 29th
Our expert educators will deliver a full day of insightful education and practical advice designed to make your flower shop more profitable today.
Derrick Myers, PFCI, CPA, CFP – VP,
Crockett, Myers & Associates
For more than 30 years accountant Derrick Myers of Crockett Myers has helped florists make more money, pay less tax, and keep their financial plans on track. Crockett Myers has focused on serving the financial needs of florists for over 30 years.
Ryan O’Neil, Twisted Willow Design
Founder, Stemcounter.com App
Ryan & Rachael O’Neil own Twisted Willow Design in St. Louis. They started the company from scratch and learned how to price and work efficiently. He created Stemcounter.com for their shop, and the blog has become a go-to source for floral business advice.
Horace Clark, Yelp
“The Mind of the Local Consumer”
Yelp is the industry leader at connecting people with local businesses. With millions of business listings, and over 115 million reviews, Yelp has accumulated an incredible amount of data on how people search for and interact with local businesses.
Laura Daluga, AIFD
“Flower Options Designed for Millennials”
A fourth generation florist, Daluga grew up in her parent’s flower shop and honed her design style for 10 years in the highly competitive Chicago event market before opening the Department of Floristry in Ann Arbor, Michigan. She specializes in one-off special events and corporate designs, floral sculpture and fleur couture (clothing made of flowers).
Sponsor: Smithers-Oasis, Flowers by Alexandra Farms
Education, networking, fun, and and some good food. Will you join us?
8 AM - Registration, Hot Breakfast
Network with other florists and exhibitors while enjoying a great breakfast.
9 AM - Derrick Myers, "Hidden Treasure"
Hidden in your business are areas of cost that if reduced would greatly increase the profit of your business. A dollar saved in cost is a dollar added to your bottom line profit. It takes about eight dollars in sales to have the same effect on profit and yet we tend to focus all of our time and effort on sales growth. In this session we deep dive into the six main cost centers of your business and show you how to track, measure, and adjust costs so you increase profits like you never thought possible.
10:30 AM - Coffee Break
Enjoy our all-day coffee service, a variety of snacks, and a private patio. A perfect time to discuss the presentation, and visit with our exhibitors.
11:15 AM - Horace Clark, "The Mind of the Local Consumer"
Learn how today’s local-focused consumer behaves when seeking a florist, and how you can best position your shop to capture those sales and foster loyal clients.
12:15 PM - Lunch
Chicken parm, escallope of veal, Maltagliatia pasta, seasonal veg, salads, Focaccia, cheesecake, fruit, and more. Hungry yet?
1:30 PM - Ryan O'Neil, "Markup, and Profits, and Revenues, Oh My!"
As florists, we can get caught up into the revenue rat race and end up lose money in the process. How do you know when that extra wedding is actually hurting your business?This session takes you through: A concrete formula to determine what your markups should be; A principled approach to deciding how much your salary should be; Techniques to ensure you’re marking profit on your weddings and events, not just revenue.
2:30 PM - Coffee Break
More snacks, more coffee, more patio time and networking.
3 PM - Laura Daluga, "Flower Options Designed For Millennials"
Learn to exceed the demands of today’s gift givers through new programs like sustainable floral arrangements, embracing the DYO movement, cause-based marketing, and using personal style to create unique floral art.
4:30 PM - Closing
Last chance to visit, chat, and snack!