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Major Hype: Canada’s Largest Wholesaler to Unveil New Showroom

“This is the big one!”

So says Susan Clarke, marketing manager of Hofland, Canada’s largest flower wholesaler, in reference for the company’s new, year-round showroom designated for its Accent Decor line, [email protected] Catch the grand opening 2-8 p.m., Aug. 12, in Hofland’s building, 6695 Pacific Circle, Mississauga, Ontario L5T 1V6.

“We are in an industry that is very visual and tactile,” Clarke said. “Customers want to see if the product is that specific colour they are looking for, or feel the texture. Our customers will be able to shop at their convenience in an atmosphere created to inspire!”

The 5,500-square-foot showroom has been a topic of discussion since Hofland launched [email protected] three years ago. Integrating the line into Hofland’s product offering has gone through a number of evolutions, and now it’s time to unveil it in all its glory.

It’s been a whirlwind. The biggest challenge was the tight timeline. Hofland decided on the new showroom in April and started demolition and construction by the end of May. Another hurdle was finding space to display the line’s 3,500-plus items in Hofland’s building.

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Hofland President Glenn Hofland and Operations Manager Ben Jardine tackled the puzzle of what to move where and devised a plan for the showroom in the southeast corner of the building, adjacent to Hofland’s Cash & Carry store.

The Marketing Department had used the majority of the space as storage for product samples and showroom/trade show props.

Currently, staff is busy categorizing and labeling product samples and Hofland’s merchandising specialist is sourcing props to tell four themed stories.
“Accent Decor spends an incredible amount of time researching trends and product development,” Clarke said. “They tell amazing stories with their products! We want to bring those stories to our customers.”

To RSVP for the grand opening, contact your sales representative or email [email protected].

Kathryn Deen
Kathryn Deen is a freelance writer in Central Florida who works part-time at The Villages Florist Inc., teaches yoga, and runs Stories Remembered, a story-recording business for seniors. She has more than five years professional journalism experience for newspapers and magazines. The Inland Press Association recently recognized her special projects on longevity.

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