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What Does Your Email Address Say About You?

Eighty-five percent of florists are doing something that 70 percent of the buying public considers unprofessional. What’s the difference between a ...
Features

The Science of Event Pricing

Most discussion of event pricing in this business focusses on increasing bookings and not losing money (counting stems, controlling costs, ...
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The Art of Upselling

Ever wonder why movie theatres charge so much for the small bag of popcorn, and so little extra for double ...
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Data-Driven Event Pricing

Storefront psychics rely on the “cold read”—their ability to discern information about someone just by looking at them. Successful car ...