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The Art of Upselling

Ever wonder why movie theatres charge so much for the small bag of popcorn, and so little extra for double ...
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Data-Driven Event Pricing

Storefront psychics rely on the “cold read”—their ability to discern information about someone just by looking at them. Successful car ...
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How High-End Stores Expand Their Base To Increase Sales And ...

By Mark Anderson Shops that have a less affluent clientele often envy those that deal with high rollers – customers ...
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To Charge or Not to Charge: Making Decisions on Deliveries

Over the last thirty years, most florists have evolved in how they handle delivery charges. The old mindset believed that delivery ...