Care & Handling

Branch Out With New Products in the New Year

This year, I challenge you to branch out from your old standbys. Ask your wholesaler for recommendations of cutting-edge products. ...
Care & Handling

Say ‘I Do’ To Proper Prep for Wedding Flowers

Every shop owner and wholesaler has at least one horror story with wedding bloopers. Was it watching the foam base ...
Care & Handling

Picture Perfect Prom Prep

Proms are an electric mix of fun, fear and fantasy. The flowers may seem like a small part of the ...
Care & Handling

Best Practices To Care For Valentine’s Flowers

Disappointing customers is a business buzz kill. The ramifications are far reaching in today’s social media world. Valentine’s Day, the ...