Tech & Marketing

The Social Florist

Facebook Ads 101: Why to Use Them and How

Like other small business owners, florists are faced with a dizzying array of choices to market their shops. All of ...

Articles

Rising To The Occasion

5 Easy Steps to Manage Better

Management. Just that word gives many shop owners a mild case of hives! If you’re one of them, it’s not ...
Life At Work

5 Ways to Prevent Email Remorse

By Cavelle Martin Step Away From Your Inbox Perhaps you just received a message from a colleague or a customer ...
Jennifer's Journeys

Rekindle Your Spirit

After a long day at the studio, I often catch myself wondering about the flower orders that I created that ...
This And That

Surviving Friendly Fire

Within virtually every organization, employees from different departments will have to interact with one another without having direct authority over ...
Features

Data-Driven Event Pricing

Storefront psychics rely on the “cold read”—their ability to discern information about someone just by looking at them. Successful car ...
Features

Interns: They Do a Business Good

Picture a budding professional, one with unlimited ideas, a fervour for positivity and development, and an insatiable desire to work ...
Features

Employees First

Sir Richard Branson, the founder of Virgin Atlantic Airways, achieved success by prioritizing his staff. “Clients do not come first,” ...
Features

Community Connection

As a small business owner, you typically wear several hats, ranging from a customer service representative to a CEO to ...
Features

Summertime Strategies for a Fruitful Year

By Tina Miller Ah, summertime. The temperatures rise, the days lengthen, and you finally get some reprieve from the seemingly ...

Latest Blog Posts

Blog

Question: How to Successfully Mange Brides with Unrealistic Expectations?

Teresa writes: How can I correct a bride's budget expectations without losing the sale? Ryan O'Neil from StemCounter has the ...
Blog

Ask Tianna: How Can I Build An Instagram Following When ...

Tianna answers the question: “I keep hearing that Instagram is an important marketing channel, but it seems like you have ...
Blog

Balls in the Air – Celebrate Jugglers’ Day!

Day in and day out, we manage work lives and home lives. We manage grocery shopping, appointments, emails, phone calls, ...
Blog

The Power of Surveys

Market research is crucial to the success of any business. If you don’t know the needs and wants of your ...
Blog

Top Wedding Trends of 2017

Every year sees slight changes in wedding trends, from preferred accessories to the size of the guest list. All of ...
Blog

Maple Leaf Cup ’17: For The Love of Floral Design

Florist Lea Romanowski's design won the coveted Maple Leaf Cup competition held on Friday, Mar. 24 at the Edmonton Home ...
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