Tech & Marketing

Ask The SEO

Intro to Google Analytics: Part 3 – Making Progress

Descriptive, Predictive, and Prescriptive Analyses Google Analytics is primarily a program for descriptive analytics, but it’s important that you understand ...

Articles

Features

Summertime Strategies for a Fruitful Year

By Tina Miller Ah, summertime. The temperatures rise, the days lengthen, and you finally get some reprieve from the seemingly ...
Rising To The Occasion

Think Christmas In July

By Tim Huckabee Summer’s here and, for most florists, things have slowed down a bit. This is the PERFECT time ...
Life At Work

How to Have a Good Brainstorming Session

When did you last sit down with your team for a good, old fashioned brainstorming session? I am going to ...
Features

Let’s Get Visual

By Jamie Birdwell-Branson Now that spring holidays are behind you, you finally have a moment to breathe (in between all ...
Jennifer's Journeys

It’s All in the Family

In the last decade, there have been reports that family flower businesses are on the decline. The industry is changing ...
Features

How High-End Stores Expand Their Base To Increase Sales And ...

By Mark Anderson Shops that have a less affluent clientele often envy those that deal with high rollers – customers ...
Features

Good Business Sense

By Michelle Brisebois Nic Faitos, owner of Starbright Floral Design in New York City, counts many people like this as ...
Features

What Ever Happened To Flowers Canada?

Do you remember Flowers Canada Retail? The national floriculture organization quietly slipped off the radar several years ago. Industry players have since ...
Rising To The Occasion

Is Your Shop Running Backwards?

Most of the 5,000 shops I have visited over the past 20 years have been running their sales backward, meaning ...

Latest Blog Posts

Blog

Ask Tianna: How Can I Build An Instagram Following When ...

Tianna answers the question: “I keep hearing that Instagram is an important marketing channel, but it seems like you have ...
Blog

Balls in the Air – Celebrate Jugglers’ Day!

Day in and day out, we manage work lives and home lives. We manage grocery shopping, appointments, emails, phone calls, ...
Blog

The Power of Surveys

Market research is crucial to the success of any business. If you don’t know the needs and wants of your ...
Blog

Top Wedding Trends of 2017

Every year sees slight changes in wedding trends, from preferred accessories to the size of the guest list. All of ...
Blog

Maple Leaf Cup ’17: For The Love of Floral Design

Florist Lea Romanowski's design won the coveted Maple Leaf Cup competition held on Friday, Mar. 24 at the Edmonton Home ...
Blog

The Look: Oriental Opulence

When it comes to themes for weddings, the possibilities are endless. As a wedding planner, I’ve seen countless different concepts. ...
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