Tech & Marketing

The Social Florist

Facebook Ads 101: Why to Use Them and How

Like other small business owners, florists are faced with a dizzying array of choices to market their shops. All of ...

Articles

Rising To The Occasion

5 Easy Steps to Manage Better

Management. Just that word gives many shop owners a mild case of hives! If you’re one of them, it’s not ...
Life At Work

5 Ways to Prevent Email Remorse

By Cavelle Martin Step Away From Your Inbox Perhaps you just received a message from a colleague or a customer ...
Features

Summertime Strategies for a Fruitful Year

By Tina Miller Ah, summertime. The temperatures rise, the days lengthen, and you finally get some reprieve from the seemingly ...
Rising To The Occasion

Think Christmas In July

By Tim Huckabee Summer’s here and, for most florists, things have slowed down a bit. This is the PERFECT time ...
Life At Work

How to Have a Good Brainstorming Session

When did you last sit down with your team for a good, old fashioned brainstorming session? I am going to ...
Features

Let’s Get Visual

By Jamie Birdwell-Branson Now that spring holidays are behind you, you finally have a moment to breathe (in between all ...
Jennifer's Journeys

It’s All in the Family

In the last decade, there have been reports that family flower businesses are on the decline. The industry is changing ...
Features

How High-End Stores Expand Their Base To Increase Sales And ...

By Mark Anderson Shops that have a less affluent clientele often envy those that deal with high rollers – customers ...
Features

Good Business Sense

By Michelle Brisebois Nic Faitos, owner of Starbright Floral Design in New York City, counts many people like this as ...

Latest Blog Posts

Blog

Question: How to Successfully Mange Brides with Unrealistic Expectations?

Teresa writes: How can I correct a bride's budget expectations without losing the sale? Ryan O'Neil from StemCounter has the ...
Blog

Ask Tianna: How Can I Build An Instagram Following When ...

Tianna answers the question: “I keep hearing that Instagram is an important marketing channel, but it seems like you have ...
Blog

Balls in the Air – Celebrate Jugglers’ Day!

Day in and day out, we manage work lives and home lives. We manage grocery shopping, appointments, emails, phone calls, ...
Blog

The Power of Surveys

Market research is crucial to the success of any business. If you don’t know the needs and wants of your ...
Blog

Top Wedding Trends of 2017

Every year sees slight changes in wedding trends, from preferred accessories to the size of the guest list. All of ...
Blog

Maple Leaf Cup ’17: For The Love of Floral Design

Florist Lea Romanowski's design won the coveted Maple Leaf Cup competition held on Friday, Mar. 24 at the Edmonton Home ...
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