Tech & Marketing

The Social Florist

Instagram Stories: What They Are, Why They Matter, and How ...

A little more than a year ago, Instagram added another feature that proved helpful for businesses: Instagram Stories. You likely ...

Articles

Rising To The Occasion

5 Bad Habits to Ditch for the New Year

I’ve heard all the common answers: the Internet, grocery stores, wire services, order gatherers, direct shippers, deceptive advertisers, “in lieu ...
Life At Work

The Case for a Company Christmas Party

The holidays are right around the corner and I know you will all be busy bees, likely hosting an open ...
Features

Discovering a New Niche (or Two or Three)

I can’t think of anything that I have now that I didn’t gain through taking uncomfortable risk. From asking a ...
Features

Why It Pays to Break Away From ‘Standard’ Markups

Recommended Posts Comfort is for Shoes! on NOVEMBER 1, 2017 Thousands Peruse Latest Trends at Toronto Gift Fair on NOVEMBER ...
Features

An Argument for Higher Learning

Besides the sense of accomplishment that accompanies those coveted letters (CFD, AIFD, CAFA, PFCI), advanced accreditation can change the way ...
Features

Ouch! A Hit to the Wallet – How to ...

There’s nothing lovely about a chargeback. Florists cringe during those nasty instances when customers call their credit card companies to complain ...
Features

The Art of Upselling

Ever wonder why movie theatres charge so much for the small bag of popcorn, and so little extra for double ...
Rising To The Occasion

5 Easy Steps to Manage Better

Recommended Posts Thousands Peruse Latest Trends at Toronto Gift Fair on NOVEMBER 1, 2017 Oh! Canada Blooms on MAY 11, ...
Life At Work

5 Ways to Prevent Email Remorse

Recommended Posts Oh! Canada Blooms on MAY 11, 2017 Thousands Peruse Latest Trends at Toronto Gift Fair on NOVEMBER 1, ...

Latest Blog Posts

Blog

Question: How to Successfully Mange Brides with Unrealistic Expectations?

Teresa writes: How can I correct a bride's budget expectations without losing the sale? Ryan O'Neil from StemCounter has the ...
Blog

Ask Tianna: How Can I Build An Instagram Following When ...

Tianna answers the question: “I keep hearing that Instagram is an important marketing channel, but it seems like you have ...
Blog

Balls in the Air – Celebrate Jugglers’ Day!

Day in and day out, we manage work lives and home lives. We manage grocery shopping, appointments, emails, phone calls, ...
Blog

The Power of Surveys

Market research is crucial to the success of any business. If you don’t know the needs and wants of your ...
Blog

Top Wedding Trends of 2017

Every year sees slight changes in wedding trends, from preferred accessories to the size of the guest list. All of ...
Blog

Maple Leaf Cup ’17: For The Love of Floral Design

Florist Lea Romanowski's design won the coveted Maple Leaf Cup competition held on Friday, Mar. 24 at the Edmonton Home ...
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